Using her journalism background, Laura understands how the media thinks and applies this insight toward shaping every PR and social media program. This approach consistently delivers results for her clients, regardless of the industry.
Laura’s client base ranges from media and thought leadership campaigns for dynamic retail marketing agency TPN, business-to-business engagement with restructuring firm MorrisAnderson, to garnering international publicity for sailboat racing along the shores of Lake Michigan.
Previously, Laura was a senior vice president at FoodMinds, where she led strategic influencer and health professional outreach programs for Kellogg Company, National Dairy Council and National Confectioners Association. Her relationships with key health organizations have enabled clients to utilize important third-party voices to communicate on their behalf and educate fellow thought leaders on important health-related issues, such as the Dietary Guidelines for Americans.
Laura has worked for leading public relations agencies Golin/Harris International and Porter Novelli. She graduated from the University of Missouri with a bachelor’s degree in Journalism and minor in Spanish.
Her passion for sailing has led her to race around the world, but her most favorite times are sailing, fishing, paddleboarding or just floating in the lake by her home in Florida, usually with her golden retriever Bowline, in tow.